Everyone had a dream that could never come true. This
commercial told us a sad story about love, dream, and reality, a story about
one sentence that we never stop asking ourselves, “why not me”.
The commercial looks like a Middle Age movie at the
beginning, then the staffs showed out, it now looks like a documentaries about
a successful movie director. The only difference is the director is not a human
being but a bear. The hided clue is the bear director is a little strange. He’s too thin, not like the other cute, plump
bear we could usually see on TV. The bear director talked about how his passion
about the movie comes from. A lot of movie shooting scenes, the actors, the
music, and special effect workers showed in our face. And then the turning
point shows, the bear is not a real direct; he is just a piece of carpet who
watch CANAL+ every day in someone’s living room.
I believe this commercial won the 2011 Adweek top 10 best commercial reward for 2 reasons.
First, the illogical connect between a bear carpet and a movie director shows
the magic of CANAL+. Even a piece of carpet could not resist the charming of
CANAL+, how about you? Watching movies on CANAL+ is such delightful experience,
even a piece of carpet general the passion for movie after watching this cannel
for a while. Are you sure you don’t want to try? Second, the commercial is
really good at control the audience’s emotion. As said at the beginning, we all
have dreams. It’s usually make you feel cheerful, positive and encouraging to
see someone’s successful story, if the story is about a bear director it would
be even more attractive. But suddenly, the bubble broke out. The cruel reality told
you all you have seen was just illusion. How could this bear become a director?
He is just a piece of carpet lying in someone’s living room. The whole story
went to the climax when the bear sadly said, “why not me”. How happy you are at
the beginning, how upset you would feel now. Just this intense emotion comparison
made you remember this brand, CANAL+.
A good story telling commercial is always like a movie, this
commercial picked the perfect actor and impressive scenario like all the other
successful movies. The commercial shows a scene would happen to ordinary people,
even our dream would always beat by cruel reality, we could still pray for a miracle.
Lucky for us, at least human could fight for their dream much more than a piece
of carpet.
