Every year the Super Bowl attracts numerous audiences.
Besides the exciting game, ads shown during the game are also an eye-catching
part. Based on the topic “promotion” our group chose before, we want to share
our feeling and understanding about the Sexiest Super Bowl Ad of 2012: The Teleflora Super Bowl 2012 Ad.
The Ad begins with a hot scene, a beauty is putting on
her stockings slowly, accompanying with teaser music. Then she gets
dressed and puts on make-up. It seems like that she is preparing for a date. At
the end of commercial she offers advice by saying “Give and you shall receive”
with sexy eyesight and voice. After that, “Happy Valentine’s Night” and the
iconic flower bottle appear on the screen, followed by the coupon number and
the website address.
The target customer of the Ad is obvious: guys who have the intention to buy gifts to
girls they love. Valentine’s Day is coming, if you are still scratching
your head about the choice of gift, you can just consider ordering a gift from
Teleflora. Meanwhile, we can also suggest that some girls who wish to receive
wonderful gifts from boys would share this Ad with their boyfriend, implying
them to make a purchase through Teleflora.
We were moved by the heroine’s charming smile, voice
and hot figure. We believe many male audiences are likely to stop watching TV,
visit the website address and make an order as soon as possible.
This
Ad delivers sexy delusion to its
target customers. Just as what heroine says: “Give and you shall receive”,
the Ad intends to imply that if you buy delicate flowers from Teleflora, your
wife or girlfriend will be touched and the relationship between you could
become much closer.
The whole story is quite
perceptual, but in the end, the Ad doesn’t forget propagating its website and holiday coupon. It
combines both emotional and reasonable factors perfectly. First, it enlightens
customers’ desire and need—yeah, I really need such a gift like that; then it
utilizes some promotions to confirm their purchase decision—oh, 20% off, that’s
the one I should choose right now without considering other alternative items
or other shopping channels.
We believe the Ad communicates its messages effectively.
The commercial is showed just at the right time and right place, and it used
the right celebrity. Right Time-To
an internet flower retailer, Valentine’s Day could bring huge sales. To its
target customers, Valentine’s Day’s tradition is to give gift to wife or
girlfriend. The commercial was showed just one week before Valentine’s Day.
It’s the perfect time to increase the awareness of the firm and satisfy
customers’ need. Right Place-The
commercial is showed during the Super Bowl, the best platform to covered huge
number of potential buyers. Right
Celebrity-The charming model, brilliance red dress and her foreign accent
in the commercial successfully build a delightful and sexy atmosphere. It makes
the girls what to become her, and men want to data a girl like her. And the commercial
implies that purchasing flowers from Teleflora.com would make your dream become
true.
Teleflora, the name of the store, only appears once by
the end of this Ad. According to our text book, it is the right time to present
the link of the store. The beautiful young lady, Adriana Lima, attracted
audiences’ eye balls at the very beginning. People would get a very deep
impression of the link of the store later on for their attentions are all
caught by this lady.
Adriana Lima, the celebrity who endorses this brand,
is a world-known model. She is sexy and charming. We believe even girls were
attracted by her. She hasn’t endorsed many brands. According to her biography,
she only endorsed Victoria's Secret and Maybelline. This also made her
endorsement of Teleflora becomes valuable and effective.
In a whole, this Ad of Teleflora is perfectly designed
and placed at the right time. Their choice of celebrity is very careful and
wise. We like this Ad and believe it will bring a big rise of the selling of
their products during the period of the coming Valentine’s Day.
Here is the link of the Ad: http://www.youtube.com/watch?v=uWrJgFjxlS0
