We did have a long discussion about which topic to choose. In the assignment, we had multiple choices: Personal Selling, Promotion, Public Relations/Publicity, B2B advertising and interactive media. One of our group members, Jane, had a couple years working experience in Personal Selling. She was a sales representative in Pfizer. We discussed about this topic for a while, it’s interesting but we worried about lack of material in this area.
Then Xiaowen suggested we could choose Advertising. She said “We would have tons of material in this area.” The rest of us all agree with this, just worried about there may be too many groups who choose this topic. It may be difficult to stand out.
Public Relations/Publicity, interactive media and Promotion, we went through all the possibility. They are all interesting topics. However, we just could not pick one with the full vote. Until someone asked the question, “The Promotion, it means the coupon and discount, right?” “Wow, It’s more than that”, Katie said, and then she described many different kinds of promotion. “Yes, I remember when the AF brand store opened in Shanghai, they put many half naked American male models in the store, this move attracted many female customers, that was also a kind of Promotion”, said Rebecca with her exciting voice.
The following discussion changed to the topic about those handsome American models. In a group with girls, you just could not avoid this situation. The first time all the members agreed to choose the promotion as our topic for this blog. I guess we just could not resist the charm of those half-naked models. The truth is if the promotion could attract the customers, it could also attract us, so it would work for our blog readers
The basic objective of promotion are to let customer know the products and service, to differentiate them from others and to increase demand. That's exactly what's marketing used for and what the marketing people should do.
Besides, we think that a promotion mix or a promotion plan could involve elements such as personal selling, advertising, sales promotion, direct marketin and publicity. Therefore we are also able to learn related knowledge in these areas.
At the end, we decided to dig into the Promotion area. We plan to spend some time on research all kinds of Promotion activity and have fun! And, yes, we will share our great experience with our dear readers too. Please keep an eye on us=^^=
The basic objective of promotion are to let customer know the products and service, to differentiate them from others and to increase demand. That's exactly what's marketing used for and what the marketing people should do.
Besides, we think that a promotion mix or a promotion plan could involve elements such as personal selling, advertising, sales promotion, direct marketin and publicity. Therefore we are also able to learn related knowledge in these areas.
At the end, we decided to dig into the Promotion area. We plan to spend some time on research all kinds of Promotion activity and have fun! And, yes, we will share our great experience with our dear readers too. Please keep an eye on us=^^=
